Successful marketing will appeal to the young part of the older person while recognising the needs generated by these impairments. The ageing population also reinforces the need to improve the accessibility of buildings and urban infrastructure. Retailers and companies running shopping malls have a responsibility to ensure their premises are senior-friendly — rather than seniors-free. Advertisers too need to stop airbrushing older people out of the picture.
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An ageing society means a larger number of older consumers — and a larger percentage of spending power controlled by older people. There is going to be greater demand for new financial products and services. Will financial institutions offer more tailored equity release schemes for older people to finance long-term eldercare?
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Will retailers customise services for older people? Tesco has piloted something similar in Newcastle. And what responsibilities do the credit card and utilities companies have to modify direct sales activities so as not to take advantage of older customers who may be in the early, undiagnosed stages of some form of dementia, and who may, therefore, not be able to give informed consent when subject to high-pressure sales techniques?
Responsible businesses can help by paying more attention to older people in their community activities.
Companies can join pioneers including Zurich Financial Services, which has partnered with Age UK to encourage employee volunteers to make regular social phonecalls to befriend lonely and isolated older people. Business can provide volunteers and management capacity for collective self-help initiatives such as the Southwark Circle, in South London — a membership organisation that helps older people take care of household tasks, forge social connections and take advantage of new opportunities.
There is also a need for more action-research. It is encouraging to see an increasing range of organisations exploring the responsibilities of business in an ageing society.
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In ancient times, later life was described as bleak winter. It includes physical, mental, social, emotional and spiritual well-being. It is not the job of companies — or indeed of governments or the media or civil society — to create a good later life. It should be the responsibility of all these players to help older people create a good later life for themselves.
For businesses this is not just an urgent responsibility — it is also a significant opportunity. David Grayson is director of the Doughty centre for corporate responsibility at Cranfield School of Management and chairman of the social enterprise Housing 21 which serves older people.
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He is a member of the Ethical Corporation editorial advisory panel. Forgotten Password? Essay: ageing society - Grey skies thinking. By David Grayson on Jan 27, David Grayson says that companies can benefit from recognising that society is ageing Madonna and I have at least two things in common.
Make experience count Freedman has pioneered third age careers in social enterprises for senior executives from companies such as HP through tailored retraining and placement programmes.
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Senior Living Blog. By : Dana Larsen. Pin It. Last Updated: January 15, Common grace and manners are to treat our elders with dignity and respect. We Can Help! Our local advisors can help your family make a confident decision about senior living. About the Author Dana Larsen is a writer, artist, editor, dancer and food-enthusiast living in the Pacific Northwest.
She graduated with honors from the University of Washington with a degree in English and Communications, and her writing has appeared in a variety of digital and print publications. Please share your thoughts or comments on this article:. Services for our senior citizens. We want to ensure the well-being of everyone, including older people. As part of our commitment to best serve and protect our senior citizens, we offer the following key services:. You must find an option that will suit your needs and pocket.
Assisted living Assisted living is the provisioning of affordable, safe and accessible accommodation, with access to support services for active older persons who are independent, with or without assistive devices and who need some form of supervision and assistance regarding their activities of daily living.
Independent living Independent living is the provisioning of affordable, safe and accessible accommodation to active older persons, who are fully independent, with or without assistive devices and who don't need assistance regarding their activities of daily living.